Video: Facebook for Entrepreneurs - A few DOs and DON’Ts

Have you ever walked into room - let’s say, for a social gathering - and you had no idea what to do?

Where do I lay my jacket.

Do I tip the person at the door?

Where in the heck do I stand?

We’ve all been in situations where we’ve asked ourselves those kind of questions. Heck, I still get confused at some casual dining restaurants over tipping and whether or not it’s appropriate to do so.

Well, that same uneasy and uncertain feeling can sometimes extend to our online social gatherings too.

I’ve talked to enough business owners and entrepreneurs to know that properly interacting on these social networks like Facebook is something that a lot of people have to learn on their own.

Basically, the plan is to  “feel our way around” until we get it right.

That strategy might be okay if you’re just using Facebook for personal reasons only. However, for the active professional or solopreneur, that isn’t the best approach to take.

You, as a business owner, are now putting your brand and your reputation on the line.

And remember, social networks are viral by nature. Inadvertently send out one spammy message and your good name could be damaged in a matter of minutes.

With all that in mind, I decided to do a “laid back” video (VERY laid back) talking about some of the DOs and DON’Ts of using Facebook for business. Enjoy the short clip and let me know what you think.

Once you’re finished, tell me some of your DOs and DON’Ts regarding Facebook by adding them in the comments section below.

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#1 CSea on 09.19.08 at 10:36 am

Deon; thanks for the Do’s and Don’ts video. It makes perfect sense. If a person doesn’t have a picture of themselves I don’t bother adding them. I’ll wait 10 days and check again before ignoring the request.

Because you know Facebook etiquette, I have a question. When a FB friend has a birthday and they reside in a state where I can GIVE them something without them having to pay in return, I do so on the Wall after the birthday greeting.

Is that proper etiquette? I don’t want it considered spamming. There is no cost to switch, they only switch once they KNOW it will save them money on their electricity or natural gas service and they also receive a Hotel Voucher as a thank you.

I consider spamming when I’m contacted randomly (not a birthday) there may and may not be a benefit and it typically requires money on my part. Is this a correct understanding?

Thanks for your advice and please avoid the Taco Bell so you smile on the next video

#2 deontée on 09.22.08 at 8:10 am

- Thanks for stopping by to leave a comment. It was great connecting with you earlier too. As for your question, what you described doesn’t sound like spamming to me. I’d just make sure whatever you were sending was as transparent as possible. And of course, don’t send anything with “conditional elements.” In other words: make sure it’s “no strings attached.” Follow that and you should be fine.

#3 Paul Cooley on 09.26.08 at 12:28 pm

Hey Deontee! Great tips and awesome advice!
Keep it up.

#4 deontée on 09.26.08 at 12:44 pm

- Thanks for stopping by and taking the taking the time to comment. I see you’re pumping out the videos too. You have some good stuff over there at your site.

#5 Marsha on 10.27.08 at 6:51 pm

Well said.

#6 Marlon J. Broussard on 12.15.08 at 12:31 pm

Lol… great tips! Taco Bells slogan is “Run for the Border!” - More like “Run for the bathroom!”

Midnight & Fast food don’t mix…

Anyway love the vid… I tray to live by the same FB rules myself.

Thanks for all you do.

Last blog post from Marlon J. Broussard:

#7 Catherine on 01.30.09 at 12:24 am

I love video than wording. Enjoy it a lot. Thanks.

Last blog post from Catherine:

#8 Deontée Gordon on 01.30.09 at 3:04 am

- Thanks

- I should take your advice more often. No late night fast food. Heck, no late night fast food, period.

- Appreciated the comments. Thanks.

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